In anticipation of the 2012 London Olympics the New York-based retailer Opening Ceremony launched a capsule collection for Fall/Winter 2012
in collaboration with Adidas Originals. This would be the first collab with Adidas, and it could not have been a better timing for the hipster Manhattan store as we are writing the year of the Olympics.
The cutting-edge fashion label Opening Ceremony didn’t hold in from its own dorky spirit and created a playful yet juvenile collection keeping in the same time the pay tone of the legendary sportswear brand Adidas. Vibrant splotched prints, kaleidoscopic floral motifs and the OC’s iconic bandana patterns recall the 90′s aesthetics combined with brave sartorial designs.
The tech fabrics are staying true to the Olympics spirit applying neoprene rubber, dry-swim spandex or nylon twills for flexible moves. You might not going to perform a somersault or swim a freestyle stroke, but you can still be on the festivity with one of the 70 pieces of the apparel this interesting collaboration offers. Although the creative director of Opening Ceremony Carol Lim states other: “The swimming and diving categories are always exciting to watch. So we made sure to honor that by including a fun swimwear component!”
By the 90’s the BMX riding was ramping and OC didn’t forget about this influential element of that period and tailored some very simple and sleek bike attires for both men and women.
The mini floral poncho is supplied with the practical role of reversibility and also brings a laid-back elegance to it. By other pieces as peplum tops, curve-hugging skirts or bodycon dresses OC tries to approach the female audience with a sport-chic attitude.
Beside the stunning fabric creations, the collection also features some exceptionally trendy footwear. Among the twenty pair of shoes you will certainly connect with one of the item, depends what are your directives when it comes to action. If you bring yourself to do some jogging or even trekking the hidden-wedge hi-tops are just made for this activity.
A familiar element of the sportswear giant the Samba trainer bobs up in the shoe line as a reinterpretation of Opening Ceremony. If you continue on an adventures path the “amphibian” footwear as the Boat Swim Shoe, plastic Oxford shoes and jelly sandals won’t stop you from exploring the dry land or splashing spontaneously into the water.The Boat Swim Shoe looks extremely comfortable and men’s fashion retailer End Clothing also confirms our first impression. The upper side is made of a mix of mesh and foam textile doted with paisley-patterned canvas around the ankles finishing with an anti-slip athletic sole.
In addition to the collection, Opening Ceremony embracing the classic dress shoe with PVC material turning our brain with their gutsy idea. Also the reminiscent of our childhood, the jelly sandals makes you hit the nearby playground instantly.
Both the outerwear and footwear from the Adidas x Opening Ceremony capsule collection is afloat worldwide from early July, but the luxury store brought up the idea of warming up before the Olympic games so you might have the chance to interact with the top-notch products at Covent Garden, London starting on the 19th July.
In case you missed out this occasion there is a new Spring/Summer 2013 collection on the go!